Where You Print Your Pictures Matters | Pensacola Photography

Let me prove it!
Though digital images are what my Pensacola family photography and newborn portrait clients most request, I also make a point to let my clients know about the professional print and canvas products I offer! I do this for 2 reasons:

• 1 – I REALLY want you to print the photos from our sessions and hang them on the walls in your home and office. I worry that in 50 years, we'll have an entire generation of people with hardly any physical photographs - they're all going to be on a hard drive or the cloud or maybe even lost to changing times.
• 2 – I want you to understand that there’s a difference in the prints that come from a professional photographic print lab versus prints that come from a commercial lab (Walmart, Target, CVS, Shutterfly, Walgreens, etc).

Before you ask, yes, ordering prints from will cost more than if you had them printed at the corner store. But, prints ordered through me are always printed on professional grade, archival paper that are individually sized by me (to ensure proper cropping), then, upon arrival at my home, the photographs are hand checked (again, by me) before they're delivered to you!

They say "a picture is worth a thousand words", right?
So, I decided to put my money where my mouth is. 
I chose the 2 portraits that had gotten the most love on my Facebook and Instagram accounts from last summer’s Orange Beach family beach photography sessions and had 5×7 size prints made by my Professional Lab of choice (Millers), as well as 4 of the most common stores the average consumer uses for prints – Walmart, Target, CVS, and Shutterfly.
The 2 images below are the ones I chose.

Are you ready to start the comparisons? We’ll start with the portrait of the little girl with the sailboat in the background.

I’ll sit here a minute while the shock wears off.
I have to admit I even I was surprised at the extreme difference in some of these pictures. I knew they would be off, but I didn’t expect it to be this bad!
Let’s break it down –

• Professional Lab – I have to admit I was a bit disappointed that the print from Millers had darkened the shadows a tad. But I will say that at least they lost NO detail in the image itself and the glossy paper was gorgeous.
• Walmart – Ok, on first glance, it kinda looks close-ish to the original file. But, with the print in hand you feel that awful dry "photo paper” that they use. The picture is horribly washed out and has lines through it from their printer.
• CVS – SO much cyan and green added! They also bumped the contrast was up leading to this sweet little girl now having shark eyes.
• Target – Very similar problems to the CVS print
• Shutterfly – Overall, the Shutterfly print isn’t that bad. They darkened the image a tad and upped the contrast, but I guess it’s “ok.” though the paper quality was no where near the quality of the professional lab

Here’s a close up of the images laid one on top of the other on a white piece of card stock. This let’s you get a really good look at the color differences in the sky!


​Ok, on to the second image.

The differences in these prints is MOST noticeable in the skin tone and sky color.

• Professional Lab – Still disappointed that the print from Millers had slightly darkened shadows. But I will say that at least they lost NO detail in the image itself and the glossy paper was gorgeous.
• Walmart – Again, the picture is horribly washed out (their skin looks kind of scary honestly) and the lines going through the print from their printer are ridiculous.
• CVS – The contrast and saturation have been bumped way up and the shadows were darkened.
• Target – Cyans and greens added as well as contrast raised and shadows darkened.
• Shutterfly – On this print, Shutterfly did NOT pass. The entire image is washed out (and the husband and daughter’s skin looks pasty) plus they darkened the shadows as well.

OOO look at all the pretty blues and greens. (There really should be a sarcasm font.)

Ok, obviously, these labs will do if you want snap shots or need 1 hour pictures printed for a school project or something where the quality isn’t that important to you. I’m not saying they don’t have their place in the market. But, if you’ve paid a professional photographer hundreds of dollars to take portraits of your family, why would you then trust a "budget" printing company over a professional printer. The professional labs that I use print on archival quality paper that is made to stand the test of time.

**Disclaimer** Obviously, lab results will vary based on location, machine used, person operating the machine, etc. This post was not made to condemn any discount labs, but to educate clients and other professionals. If you do choose to order from one of these discount printers, please do not select the “color correct” box, your photographer already handled that!